Tourism Marketing & PR Services | Travel Media Applications

The Pulse of
Travel B2B.

Since 1999 we Create Business Opportunities for the Travel Industry through our Targeted B2B Marketing & Communication Services.

OUR SERVICES

Marketing & Communication

Representations

We represent other travel and tourism companies and assist them to enter the Greek and Cypriot market.
At the same time we provide applications and services to tourism entities of our country.

City of Belgrade representation

As of April 1st 2011, Travel Media Applications is official representative of the Belgrade Tourism Board for Greece.

Czech Tourism Board representation

Travel Media Applications is the official representative of the Tourism Board of the Czech Republic from summer 2009 till the end of 2011.

(dot)travel

.travel is an Internet domain specifically for the travel and tourism industry. Travel businesses and organizations can use .travel for e-commerce and promotion of their products and services with a .travel website, blog, and email.

Roadshows & Workshops

Travel Media Applications organises B2B events in Greece and abroad, ever since 2004, for the development of domestic and outbound tourism.

On 2010 we also started with Roadshows in the Scandinavian market between Greek sellers and Scandinavian tour operators and travel agents for the development of incoming tourism, while we will start with workshops for outbound travel in cooperation with foreign destinations.

If you are interested in the Greek and Cypriot markets, outbound or incoming, we are able to provide assistance in organising and implementing any such event.

India workshop

A successful workshop for India was organized by T.M.A. in Athens. As usually with T.M.A. events, it turned out to be a high quality event that received very positive comments, from everyone involved!

Travelport Workshops

T.M.A. has been chosen by Travelport to organize a series of workshops in Greece (more specifically in Athens, Thessaloniki, Crete) as well as in Cyprus. The global distribution giant will showcase its new products and services for the travel trade.

Vienna Workshops

Travel Media Applications, organised two very interesting workshops for the Vienna Tourism Board, in Athens (21st Sept.,2011) and Thessaloniki (22nd Sept.,2011) for the promotion of this prestigious destination.

Greek Roadshow in Scandinavia

The 1st Greek Roadshow in Scandinavian countries was the first organized “expedition” of tourism entities from Greece (apart from travel fairs). After many years of absence from these countries, 30 destinations and enterprises, participated in this Roadshow, organized by Destination Travel Specialists, daughter Company of Travel Media Applications, from 1 to 5 of February 2010.

Hosted Buyers Programs

Travel Media Applications organises B2B events in Greece and abroad, ever since 2004, for the development of domestic and outbound tourism.

IMEX hosted buyers programme

Since 2005, Travel Media Applications organises its own group of buyers for the famous IMEX exhibition, in Frankfurt. The renowned MICE exhibition hosts our group of 12-15 buyers from Greece and the region, each year.

EIBTM hosted buyers programme

Travel Media Applications is handling a hosted buyers programme for EIBTM, a very important M.I.C.E. exhibition. ΕΙΒΤΜ, one of the most important travel exhibitions in the world, hosts over 3.000 selected hosted buyers.

ATA Travel Mart hosted buyers programme

Ever since 2006 , Travel Media Applications organises a hosted buyers team for the annual PATA Travel Mart, the official event organised by PATA (Pacific Asia Travel Association), a major exhibition for anyone interested in this region.

IT & CMA hosted buyers programme

Travel Media Applications organises annualy since 2006, a hosted buyers group for the most significant M.I.C.E. exhibition in Asia, the IT & CMA whish is held in parallel with CTW.

Seminars & Conferences

Travel Media Applications organizes, in cooperation with distinguished lecturers, various seminars, fora and conferences for the travel industry, targeting on the best practices of using technology and Internet applications.

The events organized by TMA are:

• eDevelopment in Tourism & Culture Forum – Athens, 2009
• Managing Crises in the Tourism Industry – Athens, 2007
• Technology for Profitability – Athens, 2006
• Hotel Branding – Athens, 2005
• Technology for Profitability – Athens, Rodos, Crete, 2005
• E-marketing, e-distribution & e-strategies in Tourism and Hospitality – Athens, 2004
• Practical Applications of Technology in Hotel Management – Athens, 2003
• Online Marketing – Athens, 2001
• Eco-Marketing – Αθήνα, 2000
• How to Promote your Hotel to the International Meetings Market – Athens, 1999
• F&B Cost Control – Athens, 1999
• Mastering Sales Leadership for the 21st Century – Athens, 1997

E-Tourism & Travel Distribution Conference

A most significant conference for tourism in South Eastern Europe and the Mediterranean, was organised by T.M.A. along with the Eye for Travel company which is specialised in such events.The purpose of the conference was to inform and analyse to the tourism destinations and enterprises, the possibilities and ways of using the web distribution channels, social media and mobile technologies, in order to approach, inspire and attract the traveller and sell more with reduced costs

eDevelopment for Tourism and Culture

Travel Media Applications organised the forum “Culture and Tourism – eDevelopment” On Friday, May 8, 2009, dedicated to development of tourism and culture using the web and presented some of the best practices in these fields.

P.R. & Marketing

Travel Media Applications (mother company of TravelDailyNews International and TravelDailyNews Greece & Cyprus) has had an experience of 12 years in tourism promotion of destinations, with the most successful results.

We are the only Greek company of our sector that is a member of the Business Council of U.N.W.T.O. (United Nations World Tourism Organization). We are also members of EFAPCO and PATA.

We can implement any kind of marketing services, for the greatest possible exposure of your destination, in our country and would like to point out that our company focuses exclusively on travel and tourism.

Following is an indicative list of our services for the promotion of your destination:

Marketing services

– Marketing plan for the implementation of your destination as an outbound destination in Greece
– “How to sell …..” :creation of Sales Manual for …… in Greek language and distribution to around 2.100 travel agencies all over Greece, in printed and/or electronic form.
– Communication with travel agencies (via newsletters, phone calls and personal visits)
– Destination presentations to travel agencies (combined with PR events)
– Fam trips for travel agents in your destination
– B2B Workshops in Greece where professionals from your destination (Hotels, DMC’s, PCO’s) will meet Greek outbound tour operators & travel agents.
– B2C events
– Promotion of your destination via participation in the tourism exhibitions of Greece

PR services

– Press office
– Press clipping
– Media kits for press
– Press conferences
– Organization of press trips in your destination
– Other press events

Advertising campaigns all over Greece through all media

– Implementation and follow up of any advertising campaigns in Greek media
– Any kind of alternative advertising (posters, big banners, signage, metro and bus stations etc).

T.M.A. has all the necessary resources and co operations with local suppliers for the implementation of all the above. Our company has been providing such services ever since 2001 and can guarantee the smooth and effective implementation of any communication programme.

Our customers include, among others:

OUR SERVICES

Our History

Web design

What differentiates Travel Media Applications from other companies that design websites, is that we don’t do just this. There are hundreds of companies out there, that do this job, well or not.

What differentiates us, is the fact that we have an overall picture of what Internet means for travel business and how it works better for them.

What differentiates us is not just our experience but the fact that this experience derives from our exclusive commitment to the travel sector. None of our projects has ever been outside travel and tourism sectors, since 1999 when we started!

So, when someone contacts us for a website, we don’t just design a website. No matter a small travel agency or a big tour operator or a 25 rooms hotel or a big chain of hotels, we:

Plan

• We hear your thoughts first
• We record your needs
• We study your procedures
• We check your competition
• We plan your e strategy together

Develop

• Your website as a tool for sales and communication
• Considering primarily the easy use and access of the users to all your website’s information
• Following the “rules” of internet communication
• Complying to W3C, WAI standards as well as the UNWTO guidelines
• Coordinating with compatibility standards for all modern browsers
• Designing a search engine friendly website
• Modifying our CMS for your website only
• Providing a wide array of eSales systems
• Connecting the booking engine(s) of your choice
• Adding Travel 2.0 applications and tools

Promote

• We design your advertising campaign
• We optimize your search engine ranking results
• We provide direct marketing application

We design your advertising campaign

• We optimize your search engine ranking results
• We provide direct marketing application

So we don’t design websites –
we design our customer’s Internet presence from A to Z.

We see each customer as a journey – we are together in this until he is ready to go the rest of the way on his own.

The first phase (planning) is the most important one. The analysis of your company’s needs and targets will define our final goals.

In second phase we decide together the form, functions and “look and feel” and carry on the design and optimization.

In third phase (last but not least) is the promotion phase that may include the following:

Search Engine Marketing
•   Text advertising
•   Display advertising
•   Links campaigns

•   Direct Marketing
•   Affiliate Marketing
•   Online Public Relations
•   Blogging
•   Social Media Marketing
•   Mobile Marketing

Always combined, with use of web analytics tools, for the measurement of R.O.I.

Sounds interesting? Contact us!

Social Media Marketing

Social Media Marketing: you cannot afford not to be social!

“According to travel market research firm PhocusWright, social networking is one of the most powerful forces driving travel planning today. The firm found that social media use among travellers is growing far faster than the travel industry itself. Unique monthly visitors to social travel sites jumped 34% between the first half of 2008 and the last half of 2009.”

Social Media Marketing is a must! Well, that’s a fact. Big players now devote a lot of resources in this field. They cannot afford not to do so. They can also afford to do so.

But what about small and medium companies that do not have the necessary resources and/or the know how, to implement the best practices in this field? Well, that’s where we come in.Social Media Marketing is an extraordinary form of online promotion that, if used wisely, can help any company establish an interactive communication with customers and potential customers that was never achievable in the past.
On top of that, the funding of this project requires only a small fragment of the amounts needed, till now, for the establishment of quality relationships with our customers and target audiences.

Travel Media Applications, has more than 10 years experience in online services (online promotion & advertising, web design, web marketing, search engine optimization) and has developed Social Media strategies based on the following parameters:
•   Target segments of your target groups and tracing of the social networks in which these groups participate.
•   Your targets (i.e. web traffic increase, turning lookers into bookers, brand loyalty etc)
•   Choices of appropriate technologies that will allow materialization of your goals.
Our basic strategy consists in creating the most appropriate (for your case) communication channels that will allow direct communication and engagement with target groups, such as:
•   Corporate Blog creation
•   Creation of accounts, pages, groups in the Social Networks, article sites, student communities, music networks (Facebook, MySpace, Twitter, LinkedIn, Last FM, etc) that fit into your planning.
•   Integration of cooperative tools (Wikis, RSS Feed, κλπ) and designing of forum where users will have interactivity with your organization/brand (ideas exchange communities).
•   Online Videos for YouTube and similar plattforms.
•   Presentation Posting (www.slideshare.net, Βlogger, WordPress, Facebook).
•   Social Media Advertising with display advertising or text ads in social networks applications.

Social Internet is here, now. Travel Media Applications can assist you on implementing the right strategies for growth in this new environment.

Email Marketing

Email marketing, is a proven way of effective communication and brand building for all kinds of tourism and travel (and not only) enterprises and destinations. The best thing about it, is that it’s easy!!!

There’s a whole literature in the web about the best practices and we don’t want to add another book about it. If you need to learn a few more things about it, we would recommend that you check our website – click here.

We urge everyone not yet actively involved in direct marketing, to adopt email marketing as a vital element if his marketing strategy!

Travel Media Applications has developed its own mail marketing application called eNewsletter that is very simple to use by any user.

You may find more info in our eNewsletters page.

Our eWorks

Diana Hotels Group

We are always proud to present our projects. In this case, however, we will let someone else do that for us. Phil Butler, a good friend of us, from Argophilia Travel News, who wrote a very warm article about it!

Pyramis International

Pyramis International is a tour operator located in Athens, dealing mostly with outbound holiday packages. The expansion of his activities in incoming tourism demanded a new website for this purpose, containing both b2b and b2c applications.

Navigator Travel

Navigator Travel is the representative of Royal Carribean and other significant cruise lines for Greece and other countries. This is the website we designed for them in 2009.

Hydra Travel

Hydra Travel was our very first website for a travel agency in Greece, back in 2000 and was the first Greek website with active holiday packages. This is the 2008 redesign, awarded by HATTA.

Best Western Hotels

The Athens office of the famous brand is responsible for Greece, Bulgaria, Romania and Armenia and wanted their website to follow the “look and feel” of the brand. Launched in 2008.

Laganas, Zante

Laganas in Zante has a virtual tourism office now. The popular destination has launched a simple yet effective website and potential travelers can get all the information they need and more ! Launched in 2009.

TravelDailyNews - Philoxenia Daily

In 2001, Travel Media Applications in cooperation with PHILOXENIA, the only international tourism exhibition in Greece, issued the exhibition’s first daily newspaper (newsletter).

Travel for All

The first “travel supermarket” of Greece was launched in May 2000 and was called “Travel for All”

Newsletters.travel

Grab communication!

Does the expression “subscribe to our newsletter” sound familiar?

Of course, it does, since most likely, you are involved in direct marketing. (If you are not, you better think where you got the wrong turn!).

Headquarters

13. Tepeleniou, Tene enio Court.
2nd Floor 8010, Paphos,Cyprus

Let's Connect

Innovative B2B solutions for the modern travel industry. Drop us a line.

Visit us 13. Tepeleniou,
Tene enio Court.
2nd Floor 8010, Paphos,Cyprus

Talk to us

Tel: +357 9 602 8666

Tel: +357 9 602 8666
Email: [email protected]

Email: [email protected]

The Pulse of Travel B2B.